The Veronica Project - New York, NY

Man Anonymously Gives Away $10,000 to Help 100 Strangers and Start a Kindness Revolution

Dedicated to righting a wrong, an “everyday man” anonymously gives away $10,000 to unsuspecting strangers for The Veronica Project.  Beautifully captured, the story is launched on YouTube to inspire random acts of kindness for the holidays.

New York, NY - December 10, 2014 - It’s not often that a mistake can change the lives of people for the better.  But a slip made by an anonymous person who calls himself an “everyday man” changed the lives of 100 inner city residents.  Diving headlong into thoughtfulness, the man randomly donated $10,000 worth of Toys R Us gift cards in the name of a stranger he calls “Veronica”.  Catching each recipient’s reactions on film the newly released video on YouTube brings The Veronica Project center stage.

The 2 1/2 minute short begins with the pivotal moment in 2012 when the everyday man stood in line at Toys R Us.  He watched as the young woman ahead of him came up short $30.  She was buying toys for Christmas and appeared to be struggling to make ends meet.  And though the man could have easily helped her, he found himself frozen.  Days later he made himself a promise.  He would find a way to make it up to the woman in the toy store and what’s better, try to bring strangers incalculable joy.

When asked to comment he said, “I made a mistake.  I had the opportunity to help someone and I didn’t do it. It really bothered me. But then I had an idea about how to make it right. I could honor the person I failed, by helping others. Greater still, if all the people who see this video did one nice thing for someone else, well…that's a pretty awesome thought.”

Celebrating random acts of kindness, the video and the project’s site asks its visitors to participate.  The site isn’t designed to raise funds; it’s there to shine a light on what others are doing to go beyond themselves and offer help to someone who needs it.  It’s grassroots kindness.

Stephen Francis, the producer of The Veronica Project video, said of his crew and their participation, “It was a profound experience for all of us. Touching people in a real way firsthand was so moving, but more importantly, it left a lasting impression. You can apply this outlook to everything you do in life. It's not about giving 10,000 dollars away. It's about doing what you can to help those around you.  It's easy to forget how good it feels to help someone out.”

About The Veronica Project:

The Veronica Project is a non-profit organization that celebrates random acts of thoughtfulness and seeks to inspire people to become a part of the Culture of Kindness.

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"Oh my god this is unbelievable! Seriously, I am amazed how good this is - perfect really. Thank you SO much - I'm ecstatic." Anonymous Everyday Man